Visual communication (8 cr)

Evaluation scale

H-5

Content scheduling

The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors and their relationships.

Information Design
- Observation and hand drawing, Croquis
- Color perception
- Composition and modularity
- Mood board working and Concept presentation
- Data visualization

Objective

- Student understands the meaning and possibilities of visual thinking and communication in design.
- Student can observe, use and analyze shapes, spaces, colors, lighting and the visual compositions of them.
- Student can apply hand drawing methods for observation documentation and communication

Content

Study module includes the following parts:
- Designerly observation
- Hand drawing methods and tools

Materials

Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Drawing on the right side of the brain, 1999
Josef Albers: Interaction of colors
Harald Arnkil: Colors in the visual world, 2013
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Simon Seivewright: Research and Design, 2007
Randy Krum: Cool infographics: Effective Communication with Data Visualization and Design, 2013 eBook
Yuk M, Diamond S: Data Visualization for Dummies, 2014 eBook

Teaching methods

Learning by doing, Hands-on, Blended learning

Exam schedules

No exams, but approved assignments. Late returns will lower your rating.

International connections

Innovation pedagogy

Completion alternatives

-

Student workload

1 ects = 27 h Student´s work
8 ects = 216 h Student´s work