International Business and Cultures (5 cr)

Evaluation scale

H-5

Content scheduling

1. Introduction to the course,
2. Forming of groups, assigning of themes, explanation of the course content and report.
3.Cultural Communication - small talk.

Each week International Business Communication activity - chosen topics by students. See Its platform for more details.
Examples of topics:
Non verbal communication, Dress code in Business, Hierarchy and Organizational aspects of Business, Do's and Don´ts in Business Culture / Meetings, Prospecting new intern. markets, Sales process examples, Sales negotiations, Problem solving in different cultures, Leadership cultures, Buyer-seller relationship and trust.

Objective

The aim is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life. The student can work in International Business environment.

Content

- Elements of international marketing mix
- International marketing communications and selling
- Understanding cultural differences in international business

Location and time

Sepänkatu, Autumn 2018, 1 time at week

Materials

Any relevant book on Cross-cultural Communication, International Business and Multicultural Management. There are several in the library.
Recommended: Lewis, Richard. 2006: Multiculturalism observed: Exploring identity.
+other books from Richard Lewis. Daniels&Radebaugh.International Business. Various version available.

Good examples of e-books available at Turku UAS library:

1) Paliwoda, Stanley, Turnbull .2013.Research in International Marketing. available as an e-book in FINNA.

2) Kim, Young Yun. 2001. Becoming intercultural : an integrative theory of communication and cross-cultural adaptation
3) Cotton, Gayle. 2013. Say anything to anyone, anywhere : 5 keys to successful cross cultural communication.
4) Warren, Thomas L. 2017. Cross-cultural Communication: perspectives in theory and practice. Introduction and chapter 3.
5) Sigala, Marianna ; Christou, Evangelos. 2006. Global trends and challenges in services
6) Niemeier, Campbell and Dirven. 1998. The cultural context in business communication.

7) Books on International Marketing or Global Marketing.
Hofstede: https://www.hofstede-insights.com/product/compare-countries/

Teaching methods

The study unit is carried out using Innopeda -methods. Students will take responsibility on their learning and partly also decide the content of the course.

Employer connections

There is an inbound connection to the working life in the exercises and lectures.

Exam schedules

No exam, no retakes.

International connections

Innopeda, Learning By Doing. Flipped learning - students prepare the topic prior the classes.

Completion alternatives

No optional versions for this course.

Student workload

5 ects equals 133 hours of students work. In this course estimated to be:
Group work 35 h
Independent work 65 h (preparation for classes, research for own topic, writing a report on a chosen country
Contact hours 33 h

Further information

There is no exam. Failing this course means the student has to attend next course or a similar one.