Brand Management (5 cr)

Code: KH00CQ05-3001

General information

Enrollment: 02.12.2023 - 31.12.2023
Registration for the implementation has ended.

Timing: 01.01.2024 - 31.07.2024
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: Engineering and Business

Teaching languages: Finnish

Degree programmes: Degree Programme in Business

Teachers: Arto Manninen

Groups: MLIITS23
Liiketalouden monimuotokoulutus, syksy 2023; MLIITS23A
MLIITS23A; MLIITS23B
MLIITS23B

Course: KH00CQ05

Realization has 2 reservations. Total duration of reservations is 6 h 0 min.

Time	Topic	Location
Fri 05.04.2024 time 09:00 - 12:00 (3 h 0 min)	Brändin hallinta KH00CQ05-3001	LEM_A311 Teoriatila
Fri 05.04.2024 time 13:00 - 16:00 (3 h 0 min)	Brändin hallinta KH00CQ05-3001	LEM_A311 Teoriatila

Changes to reservations may be possible.

Evaluation scale

H-5

Content scheduling

Brändin hallinta kevät 2024
Lähipäivät x 3

Objective

After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.

Content

- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio

Materials

Luentomateriaali
Kirjallisuus

Teaching methods

Luennot, kirjallinen materiaali, muu materiaali
Tehtävät

Exam schedules

Ei tenttiä

International connections

Opettajan luennot
Ryhmätehtävät
Yksilötehtävät

Completion alternatives

Ei valinnaisia suoritustapoja

Student workload

Ryhmätöitä ja luentoja. Yht 133 h.

Further information

ITS