Creativity and Innovativeness (5 cr)
Code: 3041234-3012
General information
- Enrollment
-
02.12.2023 - 09.02.2024
Registration for the implementation has ended.
- Timing
-
01.01.2024 - 28.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Seats
- 0 - 60
Evaluation scale
H-5
Content scheduling
Course introduction and key concepts
12.1. 12:00-15:00 Introduction to ChatGPT
18.1. 12:00-15:00 Strengths, weaknesses, risks and opportunities of AI
25.1. 12:00-15:00 Content production with AI
2.2. 12:00-15:00 Marketing with AI
8.2. 12:00-15:00 Search engine and AI
15.2. 12:00-15:00 Business development and strategy
7.3. 12:00-15:00 Course wrap and project presentations
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
Materials
All materials available in ItsLearning
Teaching methods
Lectures
Group work
Independent work
International connections
Innovation Pedagogy
Student workload
Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 35h.
Further information
ItsLearning and email