Wellness Tourism Demand and Concepts (5 cr)

Evaluation scale

H-5

Content scheduling

3.9.2024 at 8.30 - 11.45, Implementation plan, key terms, classifications and models, instructions for the student portfolio, Telle Tuominen ja Susanna Saari, 4 h
10.9.2024 at 8.30 - 11.45, Determinants of the wellness megatrend, Susanna Saari, 4 h
17.9.2024 at 9.00 - 11.45, Wellness tourism, cultural and social wellness, Telle Tuominen, 3 h
24.9.2024 at 8.30 - 11.45, Urban wellness, wellness technologies, Susanna Saari 4 h
27.9.2024 at 10.00 - 12.00 Seminar "Tourism and Peace", Susanna Saari 2h
1.10.2024 at 8.30 - 11.45, Physical activity, Healthy Eating, Afrisa Kapella, 4 h
7.10.2024 at 8.30 - 11.45, Mental Wellness, Irina Katajisto-Korhonen, 4 h
8.10.2024 at 12.15 - 15.00 visit to Makujen maailma -workshop, 3 h
week 42: remote work
24.10.2024 at 8.30 - 11.45, Project kick-off, building project organisation for the wellness event, ideation, Telle Tuominen & Susanna Saari 4 h
During weekend 26.-27.10.2024 independent visit to Hyvä Olo EXPO (free entrance)
29.10.2024 klo 9.00 - 11.45 AND 31.10.2024 12.30 - 16.30 Nature-based wellness, Traditional and complementary wellness, Real estate wellness, wellness event project plan, participating in the seminar "Minäkin olen matkailualalla", Susanna Saari & Telle Tuominen, 7 h
7.11.2024 klo 8.30 - 11.45, Workplace wellness, wellness event project work, Susanna Saari, 4 h
12.11.2024 at 13.15 - 17.00, Wellness event project work, Telle Tuominen & Susanna Saari, 4 h
21.11.2024 at 8.30 - 11.45, Telle Tuominen & Susanna Saari, wellness event "testing", 4 h
29.11.2024 at 8.30 - 11.45, Telle Tuominen & Susanna Saari, wellness event 4 h
3.12.2024 at 8.30 - 11.45, Feedback, Telle Tuominen, 4 h

Objective

Upon completion of this course, the students will be able to:
• conclude the societal determinants of wellness tourism and other wellness related products and services
• recognize national and international wellness business models and determine their segments
• classify customer needs and the corresponding supply

Content

• Determinants explaining the wellness demand
• Wellness business models and segments
• Wellness customer behavior

Materials

The learning materials will be available in itslearning LMS or in Internet, Finna or Theseus. Additionally students are recommended to do independent information search for the wellness event project and the student portfolio.

Teaching methods

The learning methods support Innovation pedagocy (see below). In this cource we have e.g. key-notes, activating methods and tasks during class and remote (e.g. pre-assignments), and project work.

Exam schedules

No exam

International connections

The pedagogical approach at Turku UAS is called Innovation pedagogy or "Innopeda" for short. It is a learning approach based on experimentation, sharing knowledge and expertise, and combining different perspectives. Innovation pedagogy is based on workplace orientation and cooperation, internationality, entrepreneurship and systemic thinking.
In the future, you will need not only the core skills you study, but also the innovation competences are needed in all business sectors. You will be expected to show creativity and initiative, but also critical thinking and the ability to work in teams and networks. You will actively practice all of these during this cource.

Completion alternatives

None

Student workload

This course is 5ects = about 135hrs of student work as follows:

Independent/remote work (totally about 78 hrs): wellness event/project team work, preparing for reading tasks, visit to Hyvä Olo EXPO (about 28hrs), and compiling individual student portfolio (about 50hrs).

Onsite: about 57hrs according week schedule: lectures, information search and discussions, project work, project and portfolio tutoring, wellness event etc.

Further information

itslearning, emails if needed