Brand Management (5 cr)
Code: 3011657-3017
General information
- Enrollment
-
01.06.2024 - 19.09.2024
Registration for the implementation has ended.
- Timing
-
19.09.2024 - 07.11.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Location-independent
- Teaching languages
- English
- Degree programmes
- Degree Programme in International Business
- Degree Programme in Business
- Teachers
- Arto Manninen
- Janne Granfors
- Course
- 3011657
Realization has 2 reservations. Total duration of reservations is 2 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 19.09.2024 time 15:00 - 16:00 (1 h 0 min) |
Brand Management 3011657-3017 |
pinbos23virtualroom
pinbos23virtualroom
|
|
Thu 10.10.2024 time 15:00 - 16:00 (1 h 0 min) |
Brand Management 3011657-3017 |
pinbos23virtualroom
pinbos23virtualroom
|
Evaluation scale
H-5
Content scheduling
Basics of brands and brand building. After the study unit the student is able to understand how different forms of communication create and impact on product and company level, describe and name factors affecting the product image (brand) and apply brand building in different contexts.
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Materials
Aaker: Aaker on Branding : 20 Principles That Drive Success. + materials at the web platform. Or any other equivalent books and articles.
Teaching methods
On-line study unit only in Itslearning. PBL and innovation pedagogy. The study unit is only for PINBOS / IB- students.
Exam schedules
No exam.
International connections
On-line study unit only in Itslearning- platform. PBL and innovation pedagogy. Only for PINBOS -group.
Completion alternatives
No optional versions, only on-line version.
Student workload
5 ects, two separate assignments (one group work, one individual assignment), which are introduced and guided in the beginning of the study unit. No exam.
Qualifications
No special entry requirements