Digital Marketing Basics (5 cr)
Code: 3041249-3025
General information
- Enrollment
-
01.06.2024 - 12.08.2024
Registration for the implementation has ended.
- Timing
-
05.09.2024 - 07.11.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- English
- Seats
- 0 - 30
- Degree programmes
- Degree Programme in Business
- Teachers
- Jaana Merikallio
- Course
- 3041249
Realization has 8 reservations. Total duration of reservations is 24 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 05.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
LEM_B163
Vellamo muunto
|
|
Thu 12.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
EDU_3034
Helena muunto byod
|
|
Thu 19.09.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
LEM_B163
Vellamo muunto
|
|
Thu 03.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
LEM_B163
Vellamo muunto
|
|
Thu 10.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
LEM_A314
Teoriatila
|
|
Thu 24.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
ICT_C2046
Teoriatila muunto
|
|
Thu 31.10.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
EDU_1090
Ringsberg esitystila byod
|
|
Thu 07.11.2024 time 09:00 - 12:00 (3 h 0 min) |
Digital Marketing Basics 3041249-3025 |
LEM_B166
Kullervo
|
Evaluation scale
H-5
Content scheduling
5.9.-15.11.2024
- Intro, recap marketing fundamentals
- The benefits of digital marketing
- Traditional vs. digital marketing
- Inbound vs. outbound:
o different channels
o key elements of inbound marketing
o traffic sources, how to increase traffic
- targeting, buyer personas
- buyer´s journey
- SEO, SEA
- Google Analytics
Objective
The student is able to
- Recognize the potential of the web for company’s sales and marketing operations
- Explain how web traffic interacts with the web pages and how to use it for the company’s benefit
- Name the core terminology and indicators of web marketing
- Plan actions to increase visitor traffic and engagement
- Apply the basics of web analytics
Content
- Features and capabilities of a well-working website
- Visibility of a webpage, SEO (search engine optimization)
- Tools and metrics for website optimization
Materials
- e-book(s) and articles
- lessons material and one's own notes
- tutorial videos
Teaching methods
- contact lessons: active participation, presentations
- individual studying
- learning and sharing ideas in a group - teamwork skills
International connections
Learning in teams, in interaction with others, self and peer evaluation, digital learning.
Completion alternatives
None, no replacing assignments either.
Student workload
- Contact lessons 8 x 3h
- Group work 30 h
- Individual studying 70 h
- Pre-course assignment 10 h
Further information
Itslearning