Business and Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

Customers: customer groups, needs, and customer profiles
Markets:
- Competition, existing companies and competing products/services
- market and Industry developments
Business Planning:
- Business Idea, Business Model Canvas, Business Plan
Marketing: old and new marketing, Marketing Plan

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.

Content

Business environment
Business planning
Business operations
Entrepreneurship
Marketing and marketing tools
Sales

Materials

Materials in Its Learning and materials retrieved by the student.

Individual exam: materials in Its Learning (provided by teacher).

Teaching methods

Exam, exploratory Learning/Inquiry Based Learning (IBL), Active Learning, Team Learning, Contact Learning

Exam schedules

Individual exam:
First chance: 18.11.2024 at 1p.m. (2 h) ;Second chance 25.11.2024 and third chance 2.12.2025

Individual portfolio or group work cannot be renewed/re-examination is not possible.

International connections

CDIO, Peer Learning

Business idea development to concept (Conceive and Develop part of the CDIO framework of Engineering Education Initiative) is done in multinational groups. Weekly discussion and co-development/knowledge sharing sessions, mainly in own group, but at times sharing/discussing with other teams during contact lessons. In interim report/sharing sessions (2 pcs), peer feedback in the form of development ideas/useful theories/etc., will be given by every student in the course to groups. Self-assessment and peer-review will also be used to analyze and develop group work.

Sustainability: one of the question amongst other important areas in business concept development phase.

Completion alternatives

Does not exist.

Student workload

Individual Exam,
Individual Portfolio consists of weekly tasks
Group work: Business idea development into a Business Plan (Includes Marketing plan) weekly tasks and a business plan that includes marketing plan
Information retrieval (individual and in group)
Presentations: 2 Interim reports (one Power Point and one video presentation) and Power Point presentation of the Business Plan.
Feedback to other groups during the interim reports presentation sessions.
Self-Assessment and Peer Review


135 h ( 5 op)
teamwork in lectures 33 h
individual inquiries and task and individual exam 55 h
additional teamwork other than lectures 22 h

Further information

With email to the teacher monica.tamminen@turkuamk.fi. In the title, please, use the course name and code in email subject, when contacting.

In general, all the course issues will be dealt together in contact sessions. Matters of personal nature, please email a request for personal meeting.