Creativity and Innovativeness (5 cr)
Code: 3041234-3013
General information
- Enrollment
-
02.07.2024 - 31.07.2024
Registration for the implementation has ended.
- Timing
-
01.08.2024 - 01.09.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Common Studies (COS)
- Teaching languages
- English
- Degree programmes
- Joint Elective Studies
Realization has 10 reservations. Total duration of reservations is 60 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 05.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Tue 06.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Wed 07.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Thu 08.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Fri 09.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Mon 12.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Tue 13.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Wed 14.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Thu 15.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
|
Fri 16.08.2024 time 09:00 - 15:00 (6 h 0 min) |
Creativity and Innovativeness 3041234-3013 |
EDU_3003
Matias muunto byod
|
Evaluation scale
H-5
Objective
Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.
Content
Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation
International connections
Innovation Pedagogy
Student workload
Contact lectures, workshops and preparation for classes: 80h.
Self-study and online assignments: 30h.
Group work: 25h.