Customer Behaviour ManagementLaajuus (5 op)
Opintojakson tunnus: MS00CQ98
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Osaamistavoitteet
After completing the course, the student is able to:
- Understand and utilize customer behaviour management research and development
- Understand and utilize appropriate modern sales methods and tools
Sisältö
Content of study unit:
- Customer Behaviour Management research and development
-Experimental design, study set-up, execution and analysis
-Utilization of modern sales methods and tools, like biometrics and AI