Certification Studies in Digital MarketingLaajuus (3 op)

Osaamistavoitteet

After completing the course the student
- has a broad understanding of the basics in digital marketing
- knows how to benefit from the potential of digital marketing
- achieves official Google certification.

Sisältö

online opportunity
Search and search campaigns
Social media opportunity
Possibilities of mobile marketing
email and advertising
Analytics
online shopping
Digital marketing in an international setting