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Certification Studies in Digital MarketingLaajuus (3 cr)

Course unit code: KH00BG91

General information


Credits
3 cr
Teaching language
English
Finnish

Objective

After completing the course the student
- has a broad understanding of the basics in digital marketing
- knows how to benefit from the potential of digital marketing
- achieves official Google certification.

Content

online opportunity
Search and search campaigns
Social media opportunity
Possibilities of mobile marketing
email and advertising
Analytics
online shopping
Digital marketing in an international setting

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