Certification Studies in Web AnalyticsLaajuus (3 op)
Opintojakson tunnus: KH00BG92
Opintojakson perustiedot
- Laajuus
- 3 op
- Opetuskieli
- englanti
- suomi
Osaamistavoitteet
After completing the course the student
- has a broad basic understanding of Google Analytics setup, reporting and measuring principles
- achieves official Google certification.
Sisältö
Why digital analytics
Google Analytics setup and how it works
Overview and full reports
Dashboards and shortcuts
Audience, acquisition and behavior reports
Using goals to measure business objectives