Certification Studies in Web AnalyticsLaajuus (3 cr)
Course unit code: KH00BG92
General information
- Credits
- 3 cr
- Teaching language
- English
- Finnish
Objective
After completing the course the student
- has a broad basic understanding of Google Analytics setup, reporting and measuring principles
- achieves official Google certification.
Content
Why digital analytics
Google Analytics setup and how it works
Overview and full reports
Dashboards and shortcuts
Audience, acquisition and behavior reports
Using goals to measure business objectives