Social Marketing Management (5 op)

Arviointiasteikko

H-5

Sisällön jaksotus

After completing this course the student:
- is familiar with a range of decisions in marketing management and planning
- has gained skills in using analytical frameworks for making such decisions
- is able to identify and apply core concepts behind how businesses can synthesise their business concepts to social marketing management
- knows how to apply the principles behind managing customer relationships that benefit the organization and its internal and external stakeholders

Tavoitteet

After completing this course the student:
- Define social marketing and understand the concepts of behavior change for social good.
- Analyse the social marketing environment
- Be able to select target audiences, objectives and goals
- Apply the basic and advanced techniques for development of social marketing strategies.
- Develop price, promotion and place strategies for a chosen social marketing issue.
- Understand how to effectively manage the implementation and evaluation of social marketing projects.

Sisältö

The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behavior.
1) accept a new behavior
2) reject a potentially undesired behavior
3) modify a current behavior
4) abandon an old undesired behavior.

Aika ja paikka

1.8.2018 - 30.4.2019

Oppimateriaalit

See Optima

Opetusmenetelmät

Purely online course

Opiskelijan ajankäyttö ja kuormitus

Assignments or any related work will be available on Optima platform.

Arviointimenetelmät ja arvioinnin perusteet

Evaluation criteria: 1 - 5

Hylätty (0)

Failed:
Quantity: The work is not completed and or;
Quality: The minimum content requirements are not met.

Arviointikriteerit, tyydyttävä (1-2)

Acceptable, but below average:
- Research, thinking, and communication are satisfactory and acceptable
- Appear to grasp theory and have made a start in showing its applicability

Arviointikriteerit, hyvä (3-4)

Satisfactory/Very Good
- Research, thinking, and communication are satisfactory and very good
- Understanding of theory and applicability but work could be stronger
- Demonstrate general understanding of theory and application in real life context

Arviointikriteerit, kiitettävä (5)

Excellent:
- Mastery of theory and penetrating insights in real-life context;
- Outstanding research, thinking, and communication