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Social Marketing Management (5 cr)

Code: 3151043-3002

General information


Enrollment
04.08.2018 - 02.09.2018
Registration for the implementation has ended.
Timing
03.09.2018 - 31.12.2018
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
2 cr
Virtual portion
3 cr
RDI portion
2 cr
Mode of delivery
Blended learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
English
Seats
10 - 40
Degree programmes
Master of Business Administration, Business Management
Teachers
Otieno Mbare
Teacher in charge
Otieno Mbare
Course
3151043
No reservations found for realization 3151043-3002!

Evaluation scale

H-5

Content scheduling

After completing this course the student:
- is familiar with a range of decisions in marketing management and planning
- has gained skills in using analytical frameworks for making such decisions
- is able to identify and apply core concepts behind how businesses can synthesise their business concepts to social marketing management
- knows how to apply the principles behind managing customer relationships that benefit the organization and its internal and external stakeholders

Objective

The importance of societal marketing cannot be ignored in today's world where consequences affect everyone. Organizational responsibilities must go beyond securing ROI of major stakeholders; they should also take into consideration consumers' needs and society's long-term interests. In addition, it should take into account the principles of corporate social responsibility, sustainable development and measurement of nature's economic invisibility, all of which together will benefit both internal and external stakeholders.
After completing this course the student:
- is familiar with a range of decisions in marketing management and planning
- has gained skills in using analytical frameworks for making such decisions
- is able to identify and apply core concepts behind how businesses can synthesise their business concepts to social marketing management
- knows how to apply the principles behind managing customer relationships that benefit the organization and its internal and external stakeholders

Content

Core contents:
1) evolving Marketing philosophy until the 21st centrury; Managing Relationships, STP, Pricing policies, Service strategies and Holistic marketing
2) the value that is generated to our society comes from nature which is not priced by businesses. Social marketing influence at all its several levels. This section will focus on actual and globalreports in the field
3) this section will synthesise the contents from 1 and 2 into Integrative Marketing Communication and PR.

Location and time

1.8.2018 - 30.4.2019

Materials

See Optima

Teaching methods

Purely online course

Student workload

Assignments or any related work will be available on Optima platform.

Evaluation methods and criteria

Evaluation criteria: 0 - 5

Failed (0)

Failed:
Quantity: The work is not completed and or;
Quality: The minimum content requirements are not met.

Assessment criteria, satisfactory (1-2)

Acceptable, but below average:
- Research, thinking, and communication are satisfactory and acceptable
- Appear to grasp theory and have made a start in showing its applicability

Assessment criteria, good (3-4)

Satisfactory/Very Good
- Research, thinking, and communication are satisfactory and very good
- Understanding of theory and applicability but work could be stronger
- Demonstrate general understanding of theory and application in real life context

Assessment criteria, excellent (5)

Excellent:
- Mastery of theory and penetrating insights in real-life context;
- Outstanding research, thinking, and communication

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