International Business and Cultures (4cr)
Code: 5091074-3001
General information
- Enrollment
- 02.08.2018 - 31.08.2018
- Registration for the implementation has ended.
- Timing
- 01.09.2018 - 31.07.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- Course
- 5091074
Unfortunately, no reservations were found for the realization International Business and Cultures 5091074-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
The aim is to increase the students' awareness of the content and significance of selling and marketing communications in general in international business and prepare them for an understanding of the concept of the international marketing mix. A further aim is to make the students understand cultural differences and customer behaviour in international business life.The student can work in International Business environment.
Content
Elements of international marketing mix International marketing communications and selling Understanding cultural differences in international business