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Degree Programme in Business Administration: Marketing

Code: PLIILS24E

Degree:
Bachelor of Business Administration

Degree title:
Tradenomi (AMK), Bachelor of Business Administration

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2024

Teaching language:
Finnish

Descriptions

The objective of the Degree Programme in Business Administration is to train multi-skilled professionals and developers for versatile tasks in business life and industry.

STRUCTURE OF THE STUDIES

In the basic studies, the student gets familiar with the basics of business and entrepreneurship. The studies also help to develop the communications and language skills necessary in the field, as well as team work, project work and networking skills. The professional studies deepen the student’s skills in the business operating environment and core skill areas.

The studies are complemented by the thesis, where the students apply their previously learned knowledge and skills. The thesis can be a development or research project made on a working life commission. In addition to the growth of one’s own expertise, the purpose of the thesis is to benefit the organization.

PEDAGOGIC APPROACHES

Studying in our Business Administration Programme is student- centered and working-life oriented. The student takes responsibility and an active role in the learning process and the teacher’s role is to support him/her in reaching the objectives.

ASSESSMENT

Assessment scale is 1-5 or accepted/failed. Versatile aspects and methods are used in assessment. Peer assessment and self assessment are used in addition to assessment carried out by the teacher or the commissioner of a project. Assessment criteria of a course is given in the course implementation plan. Assessment may be based on exams, tasks, assignments or large projects. Sometimes the object of assessment may be the team, e.g. how well they managed a project together.

FURTHER STUDIES

Master level studies in universities and universities of applied sciences.
After the Bachelor’s degree from a university of applied sciences, it is also possible to continue in Master level degree programmes in foreign higher education institutions.

University of applied sciences offers opportunities for continuing education in specialisation studies, apprenticeship-type continuing education, and working life-based continuing education. If a student completes a Master’s degree in a university of applied sciences, they can receive an opportunity for further education in scientific or arts-related further studies in universities.

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Show study timings by semester, study year or period

Code Name Credits (cr) 2024-2025 2025-2026 2026-2027 2027-2028 Autumn 2024 Spring 2025 Autumn 2025 Spring 2026 Autumn 2026 Spring 2027 Autumn 2027 1. / 2024 2. / 2024 3. / 2025 4. / 2025 5. / 2025 1. / 2025 2. / 2025 3. / 2026 4. / 2026 5. / 2026 1. / 2026 2. / 2026 3. / 2027 4. / 2027 5. / 2027 1. / 2027 2. / 2027
CORE COMPETENCE

(Choose all)

10
3011364 Workplace Communication 5 5 5 2.5 2.5
3011391 Business English 5 5 5 1.7 1.7 1.7
PLIILS24E-1001
Swedish Business Communication, B1

(Choose all)

5
100116 Swedish in working life, oral communication 2 2 2 0.7 0.7 0.7
100117 Swedish in working life, written communication 3 3 3 1 1 1
COMPLEMENTARY COMPETENCE

(Choose ects: 135)

135
KH00BS83 ICT Skills 5 5 5 2.5 2.5
PLIILS24E-1017
OPTIONAL STUDIES

(Choose ects: 30)

30
PLIILS24E-1018
PRACTICAL TRAINING

(Choose all)

30
3011550 Basic Practical Training 10 10 10 3.3 3.3 3.3
3011551 Professional Practical Training 20 20 10 10 5 5 3.3 3.3 3.3
PLIILS24E-1019
BACHELOR'S THESIS

(Choose ects: 20)

15 - 20
KH00BS77 Bachelor's Thesis 15 15 15 5 5 5
Total 210 25 40 0 0 5 20 15 25 0 0 0 2.5 2.5 6.7 6.7 6.7 7.5 7.5 8.3 8.3 8.3 0 0 0 0 0 0 0

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Code Name Credits (cr)
CORE COMPETENCE

(Choose all)

25
PLIILS24E-1020
Language and Communication Studies

(Choose all)

20
KH00CX64 Finnish Language 5
3000BJ29 Workplace Communication, B (CEFR) 5
3011364 Workplace Communication 5
3011391 Business English 5
PLIILS24E-1001
Swedish Business Communication, B1

(Choose all)

5
100116 Swedish in working life, oral communication 2
100117 Swedish in working life, written communication 3
COMPLEMENTARY COMPETENCE

(Choose ects: 135)

135
KH00CN50 Basics of Business Administration 15
KH00BS83 ICT Skills 5
KH00CX65 Statistical Mathematics 5
3011539 Project Management 5
KH00CX66 Business Development 10
3011540 Team Leadership and Management 5
PLIILS24E-1017
OPTIONAL STUDIES

(Choose ects: 30)

30
PLIILS24E-1018
PRACTICAL TRAINING

(Choose all)

30
3011550 Basic Practical Training 10
3011551 Professional Practical Training 20
PLIILS24E-1019
BACHELOR'S THESIS

(Choose ects: 20)

15 - 20
3011379 Research and development methods 5
KH00BS77 Bachelor's Thesis 15