Wellness Tourism Concepts and Demand (5cr)
Course unit code: 3011584
General information
- Credits
- 5 cr
Objective
After completing the course the student can:
- conclude the societal determinants of wellness tourism demand
- recognize national and international wellness business models and determine their segments
- classify customer needs
Content
- Determinants explaining the wellness demands
- Wellness Business models and segments
- Wellness customer behavior