International Selling and Different Market AreasLaajuus (5 cr)
Course unit code: KH00BF22
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
The student can:
• describe the content and significance of trade and selling in certain specific countries
• describe strategies needed for a business and sales success in those
• describe the concept of the international marketing mix
• understand customer behavior differences in international business