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Responsible Tourism and Wellness BusinessLaajuus (5 cr)

Code: KH00BY78

Credits

5 op

Objective

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level

Enrollment

01.06.2024 - 20.10.2024

Timing

21.10.2024 - 09.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Engineering and Business

Campus

Kupittaa Campus

Teaching languages
  • Finnish
  • English
Seats

16 - 35

Teachers
  • Susanna Saari
Groups
  • PMMWES22

Objective

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level

Materials

Materials at itslearning, the knowledge base found by the student and:

Amadae, S. M., Harju, M., Jumite, R., Kortelainen, J., Laine, M., Sood, S., & Sorri, S. (2023). Sustainable Consumption: Political Economy of Sustainable Food.

Dyllick, T., & Muff, K. (2016). Clarifying the meaning of sustainable business: Introducing a typology from business-as-usual to true business sustainability. Organization & environment, 29(2), 156-174.

Helminen, J. (2023) Järjestä hiiliviisas tapahtuma. Posintra
Kestävän Matkailijan Opas Helsinkiin (2024). Helsinki https://www.hel.fi/static/kanslia/elo/Kestavan_matkailijan_opas_Helsinkiin_FIN.pdf

Scandic Guidelines to Sustainable Procurement (2018). Scandic Hotels

Sorakunnas, E., Räikkönen, J., Konu, H., Grénman, M., & Tyrväinen, L. (2024). Biodiversity, leadership, and resilience in a national sustainable tourism program. Scandinavian Journal of Hospitality and Tourism, 1-19.

Wong, A. K. F., Kim, S. S., Lee, S., & Oh, M. (2023). Assessing the performance of corporate social responsibility (CSR): Impact range-performance analysis and impact-asymmetry analysis. Tourism Management Perspectives, 49, 101177.

Teaching methods

In this course we have both face-to-face teaching and independent work in a group but also on your own. The course will also include one or more expert visitors and we will try to make one visit to a company promoting sustainable development in the tourism sector in the Turku area. The student will be expected to acquire the knowledge base by reading also more demanding research and other material needed for the course.

Exam schedules

There is no exam

International connections

The pedagogical approach of Turku University of Applied Sciences is called innovation pedagogy or Innopeda for short. It is a learning approach based on experimentation, sharing knowledge and expertise and combining different perspectives. Innovation pedagogy is based on workplace orientation and collaboration, internationalisation, entrepreneurship and systems thinking.

You will need not only the core skills you have learnt, but also the innovation skills needed in all areas of business. You will also be expected to be creative and proactive, but also to think critically and work in teams and networks. You will actively practice all of these competences, but with a different emphasis on each course, throughout your studies.

For more information on Innopeda, visit https://innopeda.turkuamk.fi/

Completion alternatives

None

Student workload

5ects = 135hrs of student work as follows:
*7 x 4h= 28hrs of work at Campus
*107 hrs independent / group work onsite/online

Content scheduling

4th pediod, weeks 43 -50

Further information

itslearning and email

Evaluation scale

H-5

Assessment methods and criteria

The course has two assessable outcomes:
1) Group work, which is 40% of the total and is assessed as fail - 5.
2) Individual assignment with a weighting of 60% of the total and a fail - 5

In addition, a final self- and peer-assessment will be carried out.

Assessment criteria, fail (0)

Assignments undone and/or incomplete, (also returned after the deadline may result in failed mark)

Assessment criteria, satisfactory (1-2)

Satisfactory, T1
The group of students make limited use of the knowledge base. The end result is not technically sound (e.g. incomplete citations, presentation confusing)

In individual work the output is mainly based on fragmented work, not on a planned and reasoned application of the relevant knowledge base. The end result is not technically sound (e.g. incomplete citations).

Assessment criteria, good (3-4)

Good, H3
The group of students work in a proactive and coordinated way towards the objectives of the assignment and the course, and is able to share knowledge within the group. The group makes good use of the relevant knowledge base. Some technical errors (e.g. in citations)

In individual work, the student has set objectives in line with the assignment and the curriculum, but does not fully achieve them. The output is mainly based on a reasoned application of the relevant knowledge base. Its value for learning is good. Some technical errors (e.g. in citations)

Assessment criteria, excellent (5)

Excellent, K5
The group of students work in an active and coordinated way, in dialogue with each other, drawing on each other's expertise. The knowledge base is broad and is applied successfully and in a well-argued manner. Sources are relevant to the objectives. The final result is also technically sound (e.g. references).

In individual work, the student has set curriculum objectives and fully achieves them. The output is based on a reasoned application of the relevant knowledge base. Its value for learning is considerable. The final result is also technically sound (e.g. references).

Enrollment

01.06.2023 - 15.09.2023

Timing

14.09.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Engineering and Business

Campus

Lemminkäisenkatu

Teaching languages
  • English
Seats

10 - 40

Teachers
  • Otieno Mbare
  • Telle Tuominen
Groups
  • PMMWES21

Objective

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level

International connections

students study in small teams using:

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Student workload

student workload = 133hrs

Content scheduling

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level

PART II includes six thematic lectures:
1. How to make tourism sustainable? Case Sustainable Travel Finland Program
( The basics of sustainable tourism and our own sustainability programme as an example)

2. Biodiversity & tourism
(The relationship between tourism and biodiversity and biodiversity loss)

3. Tourism and climate change
(The use, reliability and purpose of carbon calculators, compensation models and mechanisms)

4. Responsible marketing and communications in tourism
(Scopes of responsibility actions and adverse impacts to make up for; greenwash pitfalls)

5. Business as usual or a transformative change
(How to realise the transformative change / ecological restoration in the travel industry)

6. Science tourism
(Science tourism as a new form of more sustainable tourism)

Timetable of the contact lessons, see details in LUKKARIKONE

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on a scale of: 1 - 5
PART I:
Active participation in team 10%
Individual assignment 40%
Team assignment 50%

PART II:
Team assignment and presentation

PART III
Assignment for Kilroy

Assessment criteria, fail (0)

The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various terminologies and concepts.

Assessment criteria, satisfactory (1-2)

There is knowledge of responsible tourism and wellness business material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.

Assessment criteria, good (3-4)

The work is reasonably competent, though there may be some weaknesses. Knowledge of various responsible tourism and wellness business and marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).

The work is well developed beyond that given; demonstrates sound conceptual knowledge in responsible tourism and wellness business and reasoning; depth and breadth of reading (4)

Assessment criteria, excellent (5)

The work reflect very high conceptual standard and demonstrate knowledge in responsible tourism and wellness business concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading