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Degree Programme in Film and Media S21: Advertising Design

Code: PMEDIS21

Degree:
Bachelor of Culture and Arts

Degree title:
Medianomi (AMK), Bachelor of Culture and Arts

Credits:
240 ects

Duration:
4 years (240 cr)

Start semester:
Autumn 2021

Teaching language:
Finnish

Descriptions

Objective of the Programme

Media programme gives the student the robust basic skills and knowledge necessary for the job market in film, journalism or advertising, and hence the prerequisites for continuous development of professional skills and entrepreneurship. In addition to these, the student can focus on media production or communication professions.

Structure and content of programme

The students build their degree through personal choices. The studies divide into Core Competence and Expanding Competence. The same study module can be either of these for different students. Both include thematic competence units consisting of one or more courses. The minimum amount of credits earned in Expanding Competence studies is 30 ECTS, but it can be even larger. The students have a versatile choice to build their own path towards the future profession. The student can choose a multidisciplinary degree with courses in multiple competence area of studies. Alternatively, the students can choose to focus on one competence area alone and deepen their skills through the various studies offered in that specialization. Thus, the students strengthen their individual skills for the labour market.

Each student completes 60 ECTS per year out of the studies offered. The tutoring teacher helps the student prepare an annual individual study plan (ISP). From the third year the student is able to plan the studies in a more flexible way.

Core Competence generates in the following study modules
• Basic Studies
• Professional Media Studies
• Internship
• Bachelor's Thesis

Expanding Competence generates in the following study modules
• Advanced Professional Media Studies
• Internship
• Bachelor's Thesis
• Free-Elective Studies
• Project Studies

Media studies base on working in practical learning environments. Working in a team and implementing projects are an integral part of the degree. To graduate into a media professional, the student develops many innovation competences. During the studies, emphasis is given on critical thinking, initiative, creativity, teamwork, networking and sustainable development. The degree also adapts annually according to new trends in working life.

During the studies, students collaborate with students in the Film and Media as well as with the whole Arts Academy and other students of the Turku University of Applied Sciences. Strong linkage to working life, including projects and training, creates good opportunities for up-to-date and work-oriented training, and provides opportunities for networking in the field of expertise already during the studies.

Success in studies requires the student to have good general education, self-initiative, ideas, creativity, interaction and teamwork skills, analytical skills, responsiveness and readiness to change.

Common Studies in the Film and Media are compulsory for everyone. These divide into language studies, expression studies, analysis studies, and Film and Media working environment studies.

Professional Studies in Film and Media enables the students to specialize in their chosen path of expertise. To widen their field of competence, the students can choose studies out of the Film and Media study modules, or from the professional studies of another path of expertise, or from other degree studies, or foreign exchange studies. These studies can be either professional studies or free-elective studies.

During the Internship, students become acquainted with the tasks of their professional field in a real work environment. Internships split over time into several parts.

In Project Studies, students apply their skills in practical work life projects, research and development projects and in their own productions.

Free-Elective Studies the students choose from the Turku University of Applied Sciences or through the provision of other educational institutions, or projects and working life.

The thesis is a set of practical or artistic work related to the written work and the student's professional field. The Bachelor's thesis is supported by Method and Development Studies.

The students can demonstrate the skills acquired previously, or during the course of their studies, in the professional field and use these exterior learning experiences as a way to pass courses.

Objective

Film studies
During film studies, students orient and deepen their skills according to their own abilities and available courses in scriptwriting, cinematography, and editing, sound design or production tasks. Training provides technical skills to work in the field, and to familiarize oneself with the cinematic narrative and production tasks. Individual student productions, various film commissions and training in film productions offer an opportunity to deepen one’s skills.

Journalism studies
In journalism studies, the student focuses on news and editorial work, multimedia journalism, or the work of a communication professional. Journalism studies combine the means of expression characteristic to different media in an innovative way in a multimedia environment. The multimedia journalist generates ideas, manages information retrieval, interviewing, filming, recording, editing and publishing. The graduated student works in the media, as a freelancer or in other media communication tasks.

The communication specialist's studies focus on communicating messages of communities or companies, communicating interactively with different stakeholders, and creating communication plans. Upon graduation, the student works as communications professional in companies, communities or as entrepreneur.

Advertising design studies
The goal of advertising design is to provide skills for managing projects in art direction, copywriting and marketing. The studies emphasize the application of marketing communication theory to creative content, written and visual expression, project design and teamwork. In their studies, the students may emphasize written expression, visual expression and / or areas related to the management of a marketing communications project. It is also possible for the student to specialize in the tasks of the project manager of the advertising agency. Advertising graduates work as marketing communications professionals in advertising and marketing offices or other businesses and communities or as an entrepreneur.

In all studies, the student also develops in innovation competences. The innovation competencies defined by Turku University of Applied Sciences are in line with the European Qualifications Framework (EQF). Innovation Competences consist of individual, community and network knowledge, and cover the following five dimensions of expertise: critical thinking, initiative, creativity, teamwork, and networking.

Description of thesis

The thesis is a set of practical or artistic work related to the written work and the student's professional field. The thesis can also be in portfolio form, as part of working life projects, research and development projects and international activities. The Bachelor's thesis is supported by Method and Development Studies (5 ECTS).

Development

Studying at the Turku University of Applied Sciences is self-directed and pragmatic. The teacher's job is to be a coach who helps an independent student to achieve their professional goals.

Working in different groups is important. During the studies, students take part in multidisciplinary work, both in the media and in networking with other sectors.

Professional Studies and Project Studies are closely linked to media learning environments that simulate professional practices:
film: Karuselli – Audiovisual Production House
journalism: Tutka - Online Media (tutka.pro), Campus Radio
advertising: Guru - Turku AMK's advertising agency (http://guru.turkuamk.fi )
communication: Meedio - Information Communication of the Arts Academy
student co-op: Karisma

Research and development projects are an essential part of the studies. In these, students are networking with both working life and representatives of Finnish and international academic institutions. Real life business and work life assignments are also an essential part of media education.

Turku University of Applied Sciences supports entrepreneurship in the media sector and encourages students to start their own businesses. The students also have the opportunity to study in other fields at the Turku University of Applied Sciences and extend their semester through studies during the summer months.

Further information

Assessment of teaching and learning is a continuous and comprehensive process. The quality levels of learning and teaching are assessed through feedback discussions, exercises, essays, reports, analyzes and exams. Feedback discussions also include peer review inside the group. There is a feedback system in the online learning environment that collects feedback, especially on the implementation of joint studies. Experts from outside the institution may also be used for the assessment.

Once a year there is a Film and Media Feedback Day. Then, feedback material collected by the student groups is handled under the leadership of the Head of Education and Research. Teachers are also involved in the feedback session. An action plan is created based on the issues that have been dealt with and discussed in the Feedback Day.

Evaluation of the courses is on a scale of 1 – 5 / fail. Some of the credits are evaluated on a scale Pass/Fail. When using the Pass/Fail -scale, the Implementation Plan determines which grade level the approved performance matches.

Select timing, structure or classification view

Show study timings by semester, study year or period

Code Name Credits (cr) 2021-2022 2022-2023 2023-2024 2024-2025 Autumn 2021 Spring 2022 Autumn 2022 Spring 2023 Autumn 2023 Spring 2024 Autumn 2024 Spring 2025 1. / 2021 2. / 2021 3. / 2022 4. / 2022 5. / 2022 1. / 2022 2. / 2022 3. / 2023 4. / 2023 5. / 2023 1. / 2023 2. / 2023 3. / 2024 4. / 2024 5. / 2024 1. / 2024 2. / 2024 3. / 2025 4. / 2025 5. / 2025
CORE COMPETENCE

(Choose ects: 130)

130
COMMON MEDIA STUDIES

(Choose ects: 55)

55
KU00BT02 Study Orientation 1 1 1 0.5 0.5
Language Studies

(Choose all)

9
1001006 Finnish Language and Communication 3 3 3 1 1 1
100114 Swedish for Working Life, Oral Communication (replacing compulsory Swedish) 1 1 1 0.3 0.3 0.3
100115 Swedish for Working Life, Written Communication (replacing compulsory Swedish) 2 2 2 0.7 0.7 0.7
1001004 English Professional Skills, B2 3 3 3 1.5 1.5
Working Environment

(Choose all)

20
KU00BT41 The Environment of the Media Field 5 5 5 1.7 1.7 1.7
KU00BT42 Media Legislation and Ethics 5 5 5 2.5 2.5
2081305 Entrepreneurship in the media sector 5 5 5 2.5 2.5
2081309 Project planning 5 5 5 1.7 1.7 1.7
Expression and Analysis

(Choose all)

15
2001053 Written Expression 5 5 5 2.5 2.5
2001052 Photography and Imaging 5 5 5 2.5 2.5
2081339 Audiovisual Expression 5 5 5 2.5 2.5
Optional Common Media Studies

(Choose ects: 10)

10
2081307 Visual Culture and Media Analysis 5 5 5 2.5 2.5
KU00BT57 Optional Cultural Study 5 5 5 2.5 2.5
PROFESSIONAL MEDIA STUDIES

(Choose ects: 45)

45
Professional Advertising Design Studies

(Choose ects: 45)

45
Common Professional Advertising Design Studies

(Choose all)

30
KU00BZ01 Basics of Marketing 5 5 5 2.5 2.5
2081322 Basic Studies in Marketing Communications 5 5 5 1.7 1.7 1.7
KU00BZ02 Creative Design Team 5 5 5 1.7 1.7 1.7
2081324 Art Direction and Copywriting Basics (elective) 5 5 5 1.7 1.7 1.7
2081325 Concept Design 5 5 5 2.5 2.5
2081326 Campaign Design 5 5 5 2.5 2.5
Selective Professional Advertising Design Studies

(Choose ects: 15)

15
KU00BT40 Visual Design for Various Media 5 5 5 2.5 2.5
2081328 Campaign-AD 5 5 5 1.7 1.7 1.7
2081329 Copywriting to various media 5 5 5 2.5 2.5
2081330 Campaign copywriter 5 5 5 1.7 1.7 1.7
2081331 Brand Management 5 5 5 1.7 1.7 1.7
PMEDIS21-1001
PRACTICAL TRAINING

(Choose ects: 30)

30 10 10 10 10 10 10 3.3 3.3 3.3 3.3 3.3 3.3 5 5
COMPLEMENTARY COMPETENCE

(Choose ects: 110)

110
ALTERNATIVE PROFESSIONAL MEDIA STUDIES AND PROJECT STUDIES

(Choose ects: 50)

50
PMEDIS21-1002
ALTERNATIVE PROFESSIONAL STUDIES

(Choose ects: 40)

10 - 40 20 5 10 10 5 5 5 3.3 3.3 3.3 2.5 2.5
PMEDIS21-1003
PROJECT STUDIES

(Choose ects: 40)

10 - 40 5 5 10 5 5 5 5 1.7 1.7 1.7 2.5 2.5 2.5 2.5 1.7 1.7 1.7
KU00BT56 Commissioned Project 5 5 5 1.7 1.7 1.7
PMEDIS21-1004
ELECTIVE STUDIES

(Choose ects: 30)

30 5 5 20 5 5 10 10 1.7 1.7 1.7 1.7 1.7 1.7 5 5 3.3 3.3 3.3
BACHELOR'S THESIS

(Choose ects: 30)

30
2081343 Methods, structure and tutoring of the thesis 5 5 5 1.7 1.7 1.7
KU00BO27 Bachelor's Thesis (written) 10 - 25 25 25 8.3 8.3 8.3
KU00BO28 Bachelor's Thesis (artistic, productional or practical) 0 - 15
Total 240 57 53 10 25 26 31 33 20 5 5 0 25 13 13 10.5 10.5 10.5 16.5 16.5 6.8 6.8 6.8 2.5 2.5 1.7 1.7 1.7 0 0 8.3 8.3 8.3

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Professional studies
Cinematic Representation
Post Production 1
Student Film 1
Movie Production Management
Screenwriting 2
Dramaturgy and Actor Directing
Storyboarding and Cinematography
Sound Design
Post Production 2
Student Film 2
Journalistic Writing
Radio journalism
Video journalism
News Production
Editorial Work
Radio Production
Video Feature
Developing the Journalistic Content
The Roles and Responsibilities of a Communications Professional
The Means and Objectives of Communication
Communications Design and Development
Basics of Marketing
Basic Studies in Marketing Communications
Creative Design Team
Art Direction and Copywriting Basics (elective)
Concept Design
Campaign Design
Visual Design for Various Media
Campaign-AD
Copywriting to various media
Campaign copywriter
Brand Management
Project Management
Team Management
Leadership and Development as a Leader
Project Finance
Movie Production Funding
Sponsorship and Cooperation
Project framework and working environment
Commissioned Project
Practical Training

No attached course units

Bachelor's Thesis
Methods, structure and tutoring of the thesis
Bachelor's Thesis (written)
Bachelor's Thesis (artistic, productional or practical)
Basic Studies
Study Orientation
Finnish Language and Communication
Swedish for Working Life, Oral Communication (replacing compulsory Swedish)
Swedish for Working Life, Written Communication (replacing compulsory Swedish)
English Professional Skills, B2
The Environment of the Media Field
Media Legislation and Ethics
Entrepreneurship in the media sector
Project planning
Written Expression
Photography and Imaging
Audiovisual Expression
Visual Culture and Media Analysis
Optional Cultural Study
Optional Studies

No attached course units

Not grouped
Screenwriting, directing and production
Screenwriting clinic
Nuke Basics
Leveraging Social Media for Strategic Impact
Writing Documentary Film
Documentary - Case Studies
Genre Exercises
Journalism as an Object of Influencing
Mobile Documentary
Creating a Multimedia Story
Video Mapping
Project Planning
Artificial Intelligence as a Tool for Journalists
Documentary film production
Promotional video
Occupational Well-Being And Organizational Development
Media as a Dismantler of Inequality, Lectures
Media as a Dismantler of Inequality, Workshop
Sustainable Media
International Project Environment
Working as a Journalist in an International Environment
Social Media News Journalism

Code Name Credits (cr)
CORE COMPETENCE

(Choose ects: 130)

130
COMMON MEDIA STUDIES

(Choose ects: 55)

55
KU00BT02 Study Orientation 1
Language Studies

(Choose all)

9
1001006 Finnish Language and Communication 3
100114 Swedish for Working Life, Oral Communication (replacing compulsory Swedish) 1
100115 Swedish for Working Life, Written Communication (replacing compulsory Swedish) 2
1001004 English Professional Skills, B2 3
Working Environment

(Choose all)

20
KU00BT41 The Environment of the Media Field 5
KU00BT42 Media Legislation and Ethics 5
2081305 Entrepreneurship in the media sector 5
2081309 Project planning 5
Expression and Analysis

(Choose all)

15
2001053 Written Expression 5
2001052 Photography and Imaging 5
2081339 Audiovisual Expression 5
Optional Common Media Studies

(Choose ects: 10)

10
2081307 Visual Culture and Media Analysis 5
KU00BT57 Optional Cultural Study 5
PROFESSIONAL MEDIA STUDIES

(Choose ects: 45)

45
Professional Film Studies

(Choose ects: 45)

45
Common Professional Film Studies

(Choose all)

20
KU00BZ03 Screenwriting, directing and production 5
KU00BT24 Cinematic Representation 5
KU00BT25 Post Production 1 5
KU00BT26 Student Film 1 5
Selective Professional Film Studies

(Choose ects: 25)

25
KU00BT27 Movie Production Management 5
KU00BT28 Screenwriting 2 5
KU00BT29 Dramaturgy and Actor Directing 5
KU00BT30 Storyboarding and Cinematography 5
KU00BT31 Sound Design 5
KU00BT32 Post Production 2 5
KU00BT33 Student Film 2 5
Professional Journalism Studies

(Choose ects: 45)

45
Common Professional Journalism Studies

(Choose all)

15
KU00BY98 Journalistic Writing 5
KU00BT05 Radio journalism 5
KU00BT06 Video journalism 5
Selective Professional Journalism and Communication Studies

(Choose ects: 30)

30
KU00BT07 News Production 5
KU00BY99 Editorial Work 5
KU00BT09 Radio Production 5
KU00BT10 Video Feature 5
KU00BT12 Developing the Journalistic Content 5
KU00BT13 The Roles and Responsibilities of a Communications Professional 5
KU00BT14 The Means and Objectives of Communication 5
KU00BZ00 Communications Design and Development 5
Professional Advertising Design Studies

(Choose ects: 45)

45
Common Professional Advertising Design Studies

(Choose all)

30
KU00BZ01 Basics of Marketing 5
2081322 Basic Studies in Marketing Communications 5
KU00BZ02 Creative Design Team 5
2081324 Art Direction and Copywriting Basics (elective) 5
2081325 Concept Design 5
2081326 Campaign Design 5
Selective Professional Advertising Design Studies

(Choose ects: 15)

15
KU00BT40 Visual Design for Various Media 5
2081328 Campaign-AD 5
2081329 Copywriting to various media 5
2081330 Campaign copywriter 5
2081331 Brand Management 5
Professional Production and Project Management Studies

(Choose ects: 30)

30
Common Professional Production and Project Management Studies

(Choose all)

15
KU00BT16 Project Management 5
KU00BT17 Team Management 5
KU00BT18 Leadership and Development as a Leader 5
Selective Professional Production and Project Management Studies

(Choose ects: 15)

15
KU00BT19 Project Finance 5
KU00BT20 Movie Production Funding 5
KU00BT21 Sponsorship and Cooperation 5
KU00BT22 Project framework and working environment 5
PMEDIS21-1001
PRACTICAL TRAINING

(Choose ects: 30)

30
COMPLEMENTARY COMPETENCE

(Choose ects: 110)

110
ALTERNATIVE PROFESSIONAL MEDIA STUDIES AND PROJECT STUDIES

(Choose ects: 50)

50
PMEDIS21-1002
ALTERNATIVE PROFESSIONAL STUDIES

(Choose ects: 40)

10 - 40
KU00CJ90 Screenwriting clinic 1 - 10
KU00CP88 Nuke Basics 5
KU00CP89 2
KU00CP90 3
KU00CQ67 Leveraging Social Media for Strategic Impact 5
KU00CQ80 Writing Documentary Film 4
KU00CQ81 Documentary - Case Studies 1
KU00CQ83 Genre Exercises 5
KU00CQ97 Journalism as an Object of Influencing 5
2081288 Mobile Documentary 5
KU00CS32 Creating a Multimedia Story 5
KU00CS33 Video Mapping 5
KU00CE03 Project Planning 5
KU00CS67 Artificial Intelligence as a Tool for Journalists 5
KU00CS90 Documentary film production 5
KU00CL98 Promotional video 5
KU00CX89 Occupational Well-Being And Organizational Development 5
KU00CX90 Media as a Dismantler of Inequality, Lectures 2
KU00CX91 Media as a Dismantler of Inequality, Workshop 3
KU00CX92 Sustainable Media 5
KU00CX93 International Project Environment 5
KU00CX94 Working as a Journalist in an International Environment 5
KU00CX98 Social Media News Journalism 1 - 5
PMEDIS21-1003
PROJECT STUDIES

(Choose ects: 40)

10 - 40
KU00BT56 Commissioned Project 5
PMEDIS21-1004
ELECTIVE STUDIES

(Choose ects: 30)

30
BACHELOR'S THESIS

(Choose ects: 30)

30
2081343 Methods, structure and tutoring of the thesis 5
KU00BO27 Bachelor's Thesis (written) 10 - 25
KU00BO28 Bachelor's Thesis (artistic, productional or practical) 0 - 15