Concept DesignLaajuus (5 cr)
Code: 2081325
Credits
5 op
Objective
After completing the course, the student has the competence to:
- describe the starting point and meaning of concept design
- apply concept design in specific professional areas
- produce and build product and campaign concepts
Content
The course introduces the key elements of concept design from the point of view of an advertising designer. Students get to know the processes of conceptual thinking and design tools and their importance as the cornerstone of advertising design. In the course, you learn to understand the importance of overall conceptual planning, from insight to individual campaign plans in different media, and you deepen your understanding of marketing communication strategic planning, customer understanding and problem solving.
Enrollment
15.09.2024 - 03.10.2024
Timing
08.10.2024 - 31.10.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS23masu
Objective
After completing the course, the student has the competence to:
- describe the starting point and meaning of concept design
- apply concept design in specific professional areas
- produce and build product and campaign concepts
Content
The course introduces the key elements of concept design from the point of view of an advertising designer. Students get to know the processes of conceptual thinking and design tools and their importance as the cornerstone of advertising design. In the course, you learn to understand the importance of overall conceptual planning, from insight to individual campaign plans in different media, and you deepen your understanding of marketing communication strategic planning, customer understanding and problem solving.
Evaluation scale
H-5
Enrollment
01.08.2023 - 30.09.2023
Timing
09.10.2023 - 05.11.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS22masu
Objective
After completing the course, the student has the competence to:
- describe the starting point and meaning of concept design
- apply concept design in specific professional areas
- produce and build product and campaign concepts
Content
The course introduces the key elements of concept design from the point of view of an advertising designer. Students get to know the processes of conceptual thinking and design tools and their importance as the cornerstone of advertising design. In the course, you learn to understand the importance of overall conceptual planning, from insight to individual campaign plans in different media, and you deepen your understanding of marketing communication strategic planning, customer understanding and problem solving.
Evaluation scale
H-5
Enrollment
22.08.2022 - 10.10.2022
Timing
11.10.2022 - 11.11.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
10 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS21masn
Objective
After completing the course, the student has the competence to:
- describe the starting point and meaning of concept design
- apply concept design in specific professional areas
- produce and build product and campaign concepts
Content
The course introduces the key elements of concept design from the point of view of an advertising designer. Students get to know the processes of conceptual thinking and design tools and their importance as the cornerstone of advertising design. In the course, you learn to understand the importance of overall conceptual planning, from insight to individual campaign plans in different media, and you deepen your understanding of marketing communication strategic planning, customer understanding and problem solving.
Evaluation scale
H-5