Business and SalesLaajuus (4 cr)

Objective

The student can
- describe the requirements for a successful business
- communicate goals of a business to various interest groups of a business.
- apply a marketing plan to reach customers
- apply customer oriented thinking in sales processe
- use customer-oriented practices in service

Content

Business environment
Marketing
Business planning
The significance of sales to the success of a firm
Sales Process
Customer service