Study Guide

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Completion alternatives

N/A

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Completion alternatives

N/A

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Location and time

1.9. -31.12.2018

Materials

A book for pre-assignment: Osterwalder A. et al 2010. Business model generation: a handbook for visionaries, game changers, and challengers (eBook)

Chan W.C & Mauborgne, R. 2015 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (eBook)

Other materials will be given in ItsLearning.

Teaching methods

Briefings, Lecture, Written material, Teacher/student interaction (Q&A´ sessions) and individual work

Exam schedules

No exam.

International connections

Briefings and lecture(s). Joint sessions and interaction, individual work.

Completion alternatives

No alternatives.

Student workload

Individual works (business models summary, business analysis report)

Book report (team or pair)

Participation of lecture (video), participation of briefings and joint discussions, group and individual project (work total 133 hrs).

Content scheduling

This course contains topics like CRM and Business models which will form the main frame of the course. CRM being the marketing entity and business models - as it says - the "big picture". After the course student is able to understand landscape of digital business and have tools to analyze how companies operate in business.

The course start 15.9.2022 (1st AGM) till mid Nov.

Evaluation scale

H-5

Assessment methods and criteria

Individual work is a business report + video summary (breadth and quality of content, facts supporting findings, quality of report).
Pre-assignment and book report must be passed.

Pre-assignment grade: fail - pass
Book report (team or pair) grade: fail - pass
Business analysis report (individual work) - grade fail / 1-5

Assessment criteria, fail (0)

No Project work delivered.

Assessment criteria, satisfactory (1-2)

Report do present results but there is lack factual foundation, it is superficial and not well argued for. Used language, structure, style and content of returned report is moderate.

Assessment criteria, good (3-4)

Report include results which are well presented, are based on facts and are well argued for. Reports include some analysis of the strengths and weaknesses of the work done. Work is based on the theoretical content and models presented in the course. Work shows critical thinking, suggested business analysis tools and source materials are well used. Good structure, style, and content of returned report.

Assessment criteria, excellent (5)

Report is high quality content wise. Content contains in-depth analysis, fact based argumentation and adequate critique of the results presented. Results have a direct link to the theoretical content and models presented in the course. Excellent structure, style, and content of returned report. All produced materials are showing excellent quality, suggested business analysis tools are used and conclusions made. Source and additional materials are widely used. Works shows critical thinking.

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Evaluation scale

H-5

Objective

Having completed the course, the student is able to
- define basic terms
- describe most common business models
- apply simple business model analysis

Content

- basic characteristics of digital business
- the most common tools and model used in digital business
- basic methods for business model analysis

Materials

Will be outlined during the course. Course materials in english, partly in finnish. Teaching mainly in finnish.

Teaching methods

Lectures and exercises. The exercises will be done in groups and individually.

Exam schedules

No exam

International connections

Online lectures and group and independent work of the students.

Completion alternatives

N/A

Student workload

The amount of effort is the one required for 5 cr.
Learning tasks will be done both individually and in group work

Content scheduling

This course has two main topics: basic models and concepts of digital business and CRM. Course aims to provide understanding of digital business and its possibilities. The digital change in business models and modern customer relationship management (CRM). Schedule Feb - May 2022. Detailed schedule will be given in first lecture. Lectures are online based. Link to lectures and course materials are in Its Learning.

Evaluation scale

H-5

Assessment methods and criteria

Evaluation will be based on main assignment (final report) + presentation which is done in a group. Final assignment covers 100% of the grade (0-5) All other group tasks must be done and passed and returned in time. If the final report is submitted late it will not be evaluated and the course is failed.

Assessment criteria, fail (0)

Group assignment not returned or is fail. In order to pass the course all assignments must be done. Student has not been participating in group work.

Assessment criteria, satisfactory (1-2)

The group assignment main items completed but are covered superficially. Very little critical thinking visible. All produced materials are showing poor or satisfactory quality.

Assessment criteria, good (3-4)

Student has been participating actively.The group assignment main items covered with good quality and justified facts. Work shows critical thinking, suggested business analysis tools are used and source materials are well used. All produced materials (group) are showing good quality.

Assessment criteria, excellent (5)

Student has been participating actively. The group assignment is covered with depth and is based on justified facts. All produced materials are showing excellent quality, suggested business analysis tools are used extensively and conclusions made based on observations. Source and additional materials are widely used. Works shows critical thinking.