Market ResearchLaajuus (10 cr)
Course unit code: 3011662
General information
- Credits
- 10 cr
- Teaching language
- Finnish
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information