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Market Research (5 cr)

Code: 3011662-3013

General information


Enrollment
02.07.2023 - 11.09.2023
Registration for the implementation has ended.
Timing
11.09.2023 - 03.11.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI portion
2 cr
Mode of delivery
Contact learning
Unit
Engineering and Business
Teaching languages
Finnish
Seats
15 - 40
Degree programmes
Degree Programme in Business
Teachers
Riikka Kulmala
Groups
PLIITS21mar
PLIITS21mar
Course
3011662
No reservations found for realization 3011662-3013!

Evaluation scale

H-5

Content scheduling

The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research

Objective

Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.

Content

Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information

Location and time

Fall semester 2018, Lemminkäisenkatu, Turku.

Materials

Course material is available in ITSlearning environment.

Teaching methods

Lectures, exercises, group work, and real-world marketing research project.

Exam schedules

The date of the exam will be determined in the end of the course.

International connections

Lectures, exercises and practical marketing research project.

Completion alternatives

No alternative ways.

Student workload

A marketing research project combined with the lectures and exercises. Student's effort 5cr.

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