Market Research (5 cr)
Code: 3011662-3013
General information
- Enrollment
-
02.07.2023 - 11.09.2023
Registration for the implementation has ended.
- Timing
-
11.09.2023 - 03.11.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- Finnish
- Seats
- 15 - 40
- Degree programmes
- Degree Programme in Business
Evaluation scale
H-5
Content scheduling
The basics of marketing research
- The role and uses of marketing research
- The marketing research process
- Different types of marketing research
- Surveys, their design and analysis
- The most common challenges and sources of errors in marketing research
- Analysis and reporting of results
- Practical execution of marketing research
Objective
Student is able to
- plan market research
- select suitable research methods and use them
- select suitable information acquisition methods
- interpret market information, analyze market information, and interpret the results of the analysis.
Content
Research plan
Methods, tools, and information sources for market research
Interpretation, analysis, and use of market information
Location and time
Fall semester 2018, Lemminkäisenkatu, Turku.
Materials
Course material is available in ITSlearning environment.
Teaching methods
Lectures, exercises, group work, and real-world marketing research project.
Exam schedules
The date of the exam will be determined in the end of the course.
International connections
Lectures, exercises and practical marketing research project.
Completion alternatives
No alternative ways.
Student workload
A marketing research project combined with the lectures and exercises. Student's effort 5cr.