Brand ManagementLaajuus (5 cr)
Code: 2081331
Credits
5 op
Objective
After completing the course, the student has the competence to:
- Identify the meaning of the brand and its construction
- Apply brand management theory and tools
- Find solutions as a designer when developing goal-oriented brand expertise
Content
.
Enrollment
02.12.2023 - 09.01.2024
Timing
09.01.2024 - 01.02.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
12 - 20
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS22masu
Objective
After completing the course, the student has the competence to:
- Identify the meaning of the brand and its construction
- Apply brand management theory and tools
- Find solutions as a designer when developing goal-oriented brand expertise
Content
.
Evaluation scale
H-5
Enrollment
01.12.2022 - 09.01.2023
Timing
10.01.2023 - 31.01.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
10 - 18
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS21masn
Objective
After completing the course, the student has the competence to:
- Identify the meaning of the brand and its construction
- Apply brand management theory and tools
- Find solutions as a designer when developing goal-oriented brand expertise
Content
.
Evaluation scale
H-5
Enrollment
01.01.2022 - 11.01.2022
Timing
11.01.2022 - 15.02.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 24
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS20tuprPMEDIS20 tuotanto ja projektinhallinta
-
PMEDIS20masnPMEDIS20 mainonnan suunnittelu
Objective
After completing the course, the student has the competence to:
- Identify the meaning of the brand and its construction
- Apply brand management theory and tools
- Find solutions as a designer when developing goal-oriented brand expertise
Content
.
Evaluation scale
H-5