Study Guide

Objective

After completing the course, the student is able to

- explains the importance of media publicity and its impact
- leverage content marketing strategies and use diverse ways to communicate with stakeholders and audiences
- carry out communication in relation to objectives and activities

Content

The course focuses on how to build the reputation, image and image of companies and communities effectively. The course covers content design and conceptualization.

The course can be implemented entirely or as part of RDI work or in multidisciplinary cooperation with actors in working life.

Qualifications

Communication as a Profession or equivalent knowledge and skills.