Creative ILaajuus (5 cr)
Code: KU00CU62
Credits
5 op
Objective
After completing the course, the student is able to
• identify different creative, visual and written means in goal-oriented communication
• brainstorm and implement marketing communications for different media channels
• define the technical requirements for different media materials and channels
• take into account the environmental load of the life cycle of produced materials
• develop their advertising planning skills
Content
The students practice ideas for goal-oriented marketing communications and content production. During the course students plan and implement visual communication and creative writing in advertising and marketing communications.
Basic concepts of rhetoric both in terms of written text, pictorial expression and audiovisual narrative.