Creative IILaajuus (5 cr)
Code: KU00CU63
Credits
5 op
Objective
After completing the course, the student is able to
• analyse and develop their skills as a designer of a creative advertising concept
• design and develop brand expressions for customers and define communications´ tone of voice
• implement the design process from analysis and information gathering all the way to solutions
• take into account the environmental load of the life cycle of produced materials
• develop teamwork and presentation skills
Content
The student works in the role of a responsible creative designer. The students analyse, brainstorm, do background research, visualise, design and present a broader concept for a product, service or community.
The course can be implemented entirely or as part of RDI work or in multidisciplinary cooperation with actors in working life.