Content MarketingLaajuus (5 cr)
Code: KH00CV72
Credits
5 op
Objective
Student
- understands the key concepts, practices and processes of content marketing.
- can create a content marketing strategy and plan for a company
- can use effective content targeted at the buyer persona at different stages of the buyer journey
- understands the benefits of personal branding and LinkedIn
- knows how to utilize influencer marketing in content marketing
Content
- Basics of content marketing
- Content strategy and plan
- Different content types and channels
- Content for different buyer personas and different stages of the buying journey
- Blog, persona branding and influencer marketing
- LinkedIn in persona branding