Opinto-opas

Osaamistavoitteet

After completing the course the student is able to:

- analyse trends, challenges and opportunities in coastal and arctic tourism
- critically evaluate the student’s own motivational factors and travel experiences in coastal and artic regions throughout the customer journey
- based on the previous points summarize key development suggestions for the sustainable coastal and arctic tourism in Finland.

Sisältö

- The current state of tourism in Finland and changes in the operating environment
- Analysing the different stages of the customer journey - motivations, expectations and experiences
- Identification of areas for development