Responsible Tourism and Wellness BusinessLaajuus (5 cr)

Objective

After completion of this course, the student is able to:
- Understand the significance of Corporate Social Responsibility (CSR) in tourism, wellness, and leisure industries.
- Understand the main principles of risk management and industry-related foresight.
- Analyse, plan, and implement principles of responsible and regenerative tourism, and understand the significance of responsible marketing communication from the perspective of a company or a destination.

Content

- Introduction to responsible business operations
- Corporate social responsibility
- Risk management and foreshadowing
- Responsible communication
- Application of responsible business principles at both company and destination levels