Business ModelsLaajuus (5 cr)
Code: KH00BM06
Credits
5 op
Objective
The student
• Identifies and analyses digital business models including, productization, customer segments, earnings models, CRM
• Understands changes in business models
• Is able to identify new and emerging business models
• Is able to build and manage businesses with different business models.
Content
• Examples and case studies of different business models
• Analysis of different business models
• Changes in business models
• How to identify new and emerging business models