Digital Marketing - Website Design to Support BusinessLaajuus (5 cr)
Code: KH00BN14
Credits
5 op
Objective
Having completed the course the student
• is able to design and create a website which supports the company’s business
• knows publishing platforms
• uses web analytics tools to analyse and develop a website
Content
• Concepts of digital smarketing
• Characteristics of a good website
• Website builder
• Search engine optimization and discoverability of a website
• Conversion
• Analytics
Enrollment
01.01.2022 - 14.01.2022
Timing
10.01.2022 - 03.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Kai Schleutker
- Sanna Merisalo
Groups
-
PLIISS21
Objective
Having completed the course the student
• is able to design and create a website which supports the company’s business
• knows publishing platforms
• uses web analytics tools to analyse and develop a website
Content
• Concepts of digital smarketing
• Characteristics of a good website
• Website builder
• Search engine optimization and discoverability of a website
• Conversion
• Analytics
Evaluation scale
H-5