Content MarketingLaajuus (5 cr)
Code: 3011660
Credits
5 op
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Enrollment
01.12.2022 - 31.01.2023
Timing
23.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Janne Granfors
Groups
-
PLIITS21marPLIITS21mar
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5
Enrollment
01.12.2022 - 19.01.2023
Timing
19.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
15 - 25
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Janne Granfors
Groups
-
MLIITS21
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5
Enrollment
01.12.2022 - 13.12.2022
Timing
09.01.2023 - 17.03.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
- Janne Granfors
Groups
-
PLIITS21marPLIITS21mar
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5
Enrollment
01.12.2021 - 01.02.2022
Timing
12.01.2022 - 01.04.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
PLIITS20marPLIITS20mar
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5
Enrollment
01.12.2021 - 03.01.2022
Timing
10.01.2022 - 04.04.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
0 - 35
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
PLIITS20marPLIITS20mar
Objective
Having completed the course, the student is able to
- Prepare a content strategy plan
- Create meaningful content and build visibility
- Produce a marketing campaign for social media
- Track and analyze the content
Content
- Introduction to content marketing
- Creating meaningful content
- Effective use of social media in marketing communication
- Tools and metrics for website optimization
Evaluation scale
H-5