Study Guide

Objective

After completing the course, the student is able to

- build and develop a communication plan in relation to objectives and activities
- apply the means of measuring, evaluating and developing communications
- assess the success of planned communication
- apply sustainable development themes in communications planning from the perspective of corporate responsibility

Content

During the course, students learn to plan how different communication methods are used in communication in a goal-oriented manner. During the course, a communication plan is drawn up or an existing plan is developed.

The course can be implemented entirely or as part of RDI work or in multidisciplinary cooperation with actors in working life.

Qualifications

Communication as a Profession or equivalent knowledge and skills.