International MarketingLaajuus (5 cr)

Objective

After completing this course the studentis able to differentiate between various internationalization modehas an insight into the environment, process and operations of international market expansionknows the foundations on whichthe decisions concerning market entry strategies are madeis able to plan and implement marketing operations

Content

Content:decisions of whether to internationalize, how to internationalize and the factors influencing these decisionsmarket analysis and making decision on which markets to entermarket entry strategies and the models of implementing themmarketing approaches for today’s digitalized business environmentsmarketing research and designing international marketing programme