International Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

This course is running from January until April/May 2025.
The course is entirely in English.
Exam dates are given and set.

Objective

After completing this course the studentis able to differentiate between various internationalization modehas an insight into the environment, process and operations of international market expansionknows the foundations on whichthe decisions concerning market entry strategies are madeis able to plan and implement marketing operations

Content

Content:decisions of whether to internationalize, how to internationalize and the factors influencing these decisionsmarket analysis and making decision on which markets to entermarket entry strategies and the models of implementing themmarketing approaches for today’s digitalized business environmentsmarketing research and designing international marketing programme

Materials

Global Marketing by Sven Hollendsen. (Various editions)
Lecture material is updated mainly from an older edition. Posted into its platform.
Online book: Svend Hollensen Global Marketing and Svend Hollensen Inernational Marketing.
Exam area as agreed in its platform.

Teaching methods

Four sets of teacher's key lectures based on learning material.

Exam schedules

There are three possibilities to take the exam
1. Exam date 10.4. at 14:00 - 17:00
2. First retake: 25.4. at 8:15 - 11:15
3. Second retake: 6.5. klo 9:00 -12:00

There will be no other possibilities to take the exam.
Absence form an exam is considered attendance/failure. Student can attempt a higher grade in each exam. Attemting a renewed exam a prior enrollment with the teacher is required. The highest grade achieved is the final grade of the exam.

Pedagogic approaches and sustainable development

A more traditional approach: Lectures and an exam on the material.
Students are encouraged to form learning groups.

Completion alternatives

No alternative ways of covering the course.

Student workload

5 ECTS is 130 hrs of student work.
Reading and preparation for the exam covers teh entire course.

Evaluation methods and criteria

This course is a book exam course.
Attendance is not required, but 4 lecture sessions are offered.

Final exam of the course, is going to be essay style exam where a student gets 4 questions and chooses 2 to answer.

Course is graded from failed/ 1-5, grade is based on the exam result.

Failed (0)

Failure to pass the exam (three attempts not used or not passed)

Assessment criteria, satisfactory (1-2)

Grade 1
Exam result is graded 1 or but less than 1,5

Grade 2
Exam passed with grade 1,5 - 2,25

Assessment criteria, good (3-4)

Grade 3
Exam passed with 2,5 - 3,25

Grade 4
Exam passed with grade 3,5 - 4,25

Assessment criteria, excellent (5)

Exam is graded 4,5 or higher.

Further information

All content material from lessons / lectures in its learning platform.