Customer Relationship Management SystemsLaajuus (5 cr)
Course unit code: 3100DE88
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The student is able:
- to use the CRM software
- to evaluate how CRM systems are connected in company's enterprise resource planning systems
- to make proposals for the development of information systems
- to use constantly changing software
- to judge the need for continuous learning of software
Content
CRM software as a sales support
CRM system as part of the ERP system
Case
Equivalent study units
- Customer Relationship Management Systems