Customer Behaviour ManagementLaajuus (5 cr)
Course unit code: MS00CQ98
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
After completing the course, the student is able to:
- Understand and utilize customer behaviour management research and development
- Understand and utilize appropriate modern sales methods and tools
Content
Content of study unit:
- Customer Behaviour Management research and development
-Experimental design, study set-up, execution and analysis
-Utilization of modern sales methods and tools, like biometrics and AI