International Sales EnvironmentLaajuus (5 cr)

Objective

After completing the course, the student is able to:
• Understand the special requirements connected to working in an international business environment.
• Identify differences between different cultures from the viewpoint of sales.
• Develop techniques to cope with cultural ways of behaving in sales.
• Familiarize oneself with the role of politics, business manners, and regulations in chosen export markets.
• Familiarize oneself with the dynamic capabilities framework in the context of the international growth of SMEs.

Content

• Requirements of international sales environments
• Dynamic capabilities framework