Concept and marketing designLaajuus (5 op)
Tunnus: KU00CI00
Laajuus
5 op
Osaamistavoitteet
After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders
Sisältö
• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis
Ilmoittautumisaika
29.11.2023 - 06.03.2024
Ajoitus
13.03.2024 - 08.05.2024
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Paikat
0 - 20
Koulutus
- Master's Degree Programme in Creative Design Management
Opettaja
- Henni Syrjänen
Vastuuopettaja
Henni Syrjänen
Ryhmät
-
YCDMVS23Master of Culture and Arts, Creative Design Management
Tavoitteet
After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders
Sisältö
• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis
Arviointiasteikko
Hyväksytty/Hylätty
Ilmoittautumisaika
01.11.2022 - 08.03.2023
Ajoitus
15.03.2023 - 17.05.2023
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Toimipiste
Paikasta riippumaton
Opetuskielet
- Englanti
Paikat
0 - 20
Koulutus
- Master's Degree Programme in Creative Design Management
Opettaja
- Henni Syrjänen
Vastuuopettaja
Henni Syrjänen
Ryhmät
-
YCDMVS22Master of Culture and Arts, Creative Design Management
Tavoitteet
After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders
Sisältö
• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis
Arviointiasteikko
Hyväksytty/Hylätty