Digital Marketing and SalesLaajuus (5 cr)
Code: KH00CR37
Credits
5 op
Objective
Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.
Content
- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy
Enrollment
01.06.2024 - 02.09.2024
Timing
02.09.2024 - 11.11.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
MLIISK24
Objective
Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.
Content
- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy
Evaluation scale
H-5
Enrollment
01.12.2023 - 08.01.2024
Timing
08.01.2024 - 04.04.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Lemminkäisenkatu
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Jaana Merikallio
Groups
-
MLIITS23BMLIITS23B
-
MLIITS23AMLIITS23A
-
MLIITS23Liiketalouden monimuotokoulutus, syksy 2023
Objective
Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.
Content
- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy
Evaluation scale
H-5