Aspects of Marketing and Marketing EnvironmentLaajuus (10 cr)
Code: 3011512
Credits
10 op
Objective
The student is able to
- identify and use different competitive means of marketing for practical needs
- use marketing communications in the company's operations
- analyze and plan the structure, goals and practices of B2B marketing
- analyze the potential of digital marketing in consumer marketing
- plan digital marketing in consumer marketing.
Content
Täsmennetään opintojakson toteutussuunnitelmassa.