Study Guide

Objective

After completing the course, the student will be able to:
- use a marketing and sales plan in his/her own development activities.
- set clear objectives for the development task, which will enable the company to increase sales through marketing.
- use marketing and sales knowledge base for the development task.

Content

- defining the scope of the development task and grasping the related theory
- finding a customer project and gathering background information
- writing and presenting a marketing and sales plan