Marketing and Sales development taskLaajuus (5 cr)
Course unit code: KH00CS15
General information
- Credits
- 5 cr
Objective
After completing the course, the student will be able to:
- use a marketing and sales plan in his/her own development activities.
- set clear objectives for the development task, which will enable the company to increase sales through marketing.
- use marketing and sales knowledge base for the development task.
Content
- defining the scope of the development task and grasping the related theory
- finding a customer project and gathering background information
- writing and presenting a marketing and sales plan