Digital Marketing 2Laajuus (5 cr)
Code: 3011614
Credits
5 op
Objective
Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms
Content
- Conducting traffic to a web-page
- Content marketing
- Social media
Enrollment
01.06.2022 - 31.08.2022
Timing
06.09.2022 - 27.11.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Salo IoT Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business
Teachers
- Janne Granfors
Groups
-
MLIISK21
Objective
Student
- is able to use appropriate channels and actions in order to drive traffic to a web-site
- is able to identify and create good contents on web-pages
- knows means to create customer contacts and collect customer register via web-site
- knows the potential of viral marketing
- perceives the potential of various social media platforms
Content
- Conducting traffic to a web-page
- Content marketing
- Social media
Evaluation scale
H-5