Basics of MarketingLaajuus (5 cr)

Objective

The student is able to
- analyze business by using different business models
- make a marketing plan that supports the business plan
- make marketing communication material for the company's chosen service and present it in a sales manner

Content

-Company business analysis
-Business model analysis
-Making a marketing plan for a business
-Making marketing communication material for the company's selected service and present it