Responsible E-commerce and Content CreationLaajuus (5 cr)

Objective

After completing the course the student
-understand the principles of consumer protection and the importance of regulation.
-understands the rules of distance selling and the right of withdrawal.
-can apply the principles of responsible marketing.
-knows how to use standard terms and conditions.
-knows how to use and draft standard terms and conditions.
-can identify target groups and target marketing.
-knowledge of the guidelines of the Competition and Consumer Authority
-understands the importance of visual communication and can apply it.